Open Today Sales: 9 AM-7 PM
Hours:
Open Today Sales: 9 AM-7 PMOpen Today Service: 8 AM-5:30 PMOpen Today Parts: 8 AM-5:30 PM
Location
Finance, Lease & CPO
Do Range Rovers hold their value? Not as well as most luxury competitors — but resale strength varies significantly across the current Land Rover lineup. Here's the real retention data by model, sourced from independent industry research, and what it should mean for how you buy.
Shop CPO Inventory Lease vs. Buy GuideQuick Answer
No — Land Rover as a brand depreciates noticeably faster than most luxury competitors, and the Range Rover flagship in particular retains only an estimated 26-38% of its original value after 5 years, depending on which research source and trim level you look at. But resale strength varies widely by model: the Defender consistently outperforms the rest of the lineup, retaining roughly 54% of its value after 5 years according to iSeeCars data — a meaningfully different picture than the Range Rover. This is exactly why model choice, and whether you buy new or CPO, matters more for Land Rover than for most other luxury brands.
Based on iSeeCars' 2026 resale value analysis, which tracks actual real-world transaction data across the current Land Rover model lineup nationwide.
| Model | 5-year retention | What this means |
|---|---|---|
| Defender | ~53.9% | Best-holding model in the lineup by a wide margin |
| Range Rover Evoque | ~49.1% | Strong retention for the compact luxury segment |
| Discovery Sport | ~46.4% | Solid mid-pack performer |
| Range Rover (flagship) | ~26-38% | Weakest retention in the lineup; estimates vary by source and trim |
For context, CarEdge's separate depreciation tracking is more conservative across the board — it puts the Range Rover's 5-year loss at roughly 74% (26% retention) and the brand-wide average loss at around 61% after 5 years. The two methodologies disagree on exact figures because they track different data sets and time periods, but they agree on the pattern: Defender holds up notably better than Range Rover, and the brand overall trails the luxury-SUV median.
Most of a Land Rover's depreciation happens early. CarEdge's tracking shows the Range Rover losing roughly 68% of its value in the first 3 years alone — meaning the majority of the 5-year loss has already happened by year three, not spread evenly across the ownership period. This is the single most important fact for anyone deciding between new and Certified Pre-Owned: a CPO Range Rover has typically already absorbed that steepest early drop before you buy it, which is a large part of why CPO pricing looks so much more favorable than new relative to the vehicle you're actually getting.
Industry analysts point to a mix of factors: perceived reliability concerns relative to German and Japanese luxury competitors, high new-vehicle pricing relative to what the used market will bear, and the sheer complexity of the vehicles' electrical and air-suspension systems, which can make used buyers cautious without a documented service and inspection history. That last point is exactly what a CPO 165-point inspection and factory warranty are designed to offset — a properly certified used Land Rover addresses the specific concern that's driving the resale gap in the first place.
The retention gap isn't just a Land Rover-versus-itself story. Industry brand rankings consistently place Land Rover near the bottom of the luxury segment for value retention — well behind Porsche, Lexus, and Toyota-affiliated luxury brands, and generally behind BMW and Mercedes-Benz as well. That context matters because it means the depreciation pattern here isn't simply "SUVs depreciate" — it's specific to this brand, and it's exactly why the CPO and model-choice strategies below matter more for a Land Rover purchase than they would for a comparable purchase from a competitor with a flatter depreciation curve.
The retention percentages above are national averages. Your actual vehicle's resale value depends on factors specific to it.
One region-specific detail worth flagging for South Shore and Nassau County owners: winter road salt accelerates undercarriage corrosion, which can affect both mechanical longevity and resale appraisals if it's visible during inspection. Regular undercarriage rinses through the winter months and prompt attention to any surface rust are inexpensive habits that protect your vehicle's resale position — see our maintenance guide for a full seasonal care schedule.
If You Want to Own Long-Term
If You Want the Range Rover Flagship
If you're evaluating a trade-in against this data, remember that retention percentages are national averages — your specific vehicle's trim, mileage, condition, and service history all move the number in either direction, sometimes significantly. A well-documented, garage-kept, low-mileage example of even a weaker-holding model like the Range Rover can outperform its category average, just as a neglected or high-mileage example of a strong-holding Defender can underperform its own. Our team can give you an accurate, vehicle-specific trade valuation rather than a generalized estimate; reach out through our finance team when you're ready to discuss numbers on your current vehicle, whether you're weighing a trade toward something new or simply want to understand where you stand before your lease-end date. If you'd like real numbers on what a trade applies toward, you can also get pre-approved ahead of time so your trade equity and financing terms are ready together.
Not particularly well compared to other luxury SUVs — estimates put 5-year retention between roughly 26% and 38% depending on the data source and trim. It's the weakest-holding model in Land Rover's own current lineup.
The Defender, by a clear margin — industry tracking from iSeeCars puts its 5-year retention around 54%, notably ahead of every other model currently in the lineup.
CPO is generally the stronger position for resale-conscious buyers. Since most depreciation happens in the first 3 years, a CPO vehicle has typically already absorbed that steepest drop before you buy it, meaning your own ownership period sees a flatter depreciation curve than a new-vehicle buyer experiences.
Different research firms track different data sets — some use actual transaction prices, others use listing prices, and they may sample different regions, trims, or time periods. iSeeCars and CarEdge are both credible sources but arrive at different specific percentages; the directional pattern (which models hold up better) is more reliable than any single precise number.
Yes, modestly. Neutral colors like black, white, and grey tend to sell faster and closer to book value than unusual or trend-driven colors, since they appeal to a wider pool of used-vehicle buyers. It's a smaller factor than mileage or service history, but it's worth considering if resale value is a priority when you're specifying a new order.
It's a real factor, not a myth. Undercarriage corrosion from winter road salt can be visible during a resale inspection and affect appraisal value if it isn't addressed. Regular undercarriage rinses during salt season are a low-cost way to protect both the vehicle's mechanical health and its eventual resale or trade-in value.
Sources: iSeeCars 2026 Resale Value Report, CarEdge Land Rover Depreciation Data. Land Rover Freeport | Freeport, NY